Melissa S. Barker

name As a Social Media Marketing Strategist, Melissa Barker designs and implements highly successful social media marketing campaigns. She is also coauthoring the first textbook on Social Media Marketing.

It Pays to Combine Social Media and Search Engine Marketing

17th June 2011
What happens when you combine Mentos with Coca Cola? A powerful explosion! The same holds true when you merge social media marketing with search engine marketing - properly integrated, your efforts are magnified tenfold. If kept separate, social media and... Read >

Use Technology to Land the Perfect Job

06th December 2010
There are over 11.6 million people out there looking for jobs, according to a recently released report from the Bureau of Labor Statistics. By any measure, competition for jobs remains exceptionally high, despite marginal improvements over last year. As a... Read >

5 Steps to a Winning Social Media Marketing Plan

02nd December 2010
What is the single most important action you can take to improve your chances of success in implementing a social media campaign? Create a well-researched and carefully thought out social media marketing plan, which lays the foundation for executing a win... Read >

Social Entrepreneurship & Social Media Marketing Go Together, Like Peanut Butter & Jelly

22nd September 2009
By Melissa S. BarkerWhy have so many people risked everything to undertake new ventures, when over half of all new businesses fail within five years? Until the late 20th Century, the answer was simple--the lure of riches and being your own boss. However, ... Read >

Top 10 Internet Search Tips

08th August 2009
Introduction Over 60 million American adults use search engines on a typical day. With over a trillion Web pages to search, just how effective are those millions of Internet users in finding information? According to IDC, a top provider of Internet res... Read >